Google Vs Yahoo – A Comparative Evaluation

Because the search engine wars warmth up between Yahoo and Google it’s totally fascinating to notice the similarities and variations between the 2. Each firms are primarily based in Silicon Valley with solely 5 miles separating the 2 of them. Google has roughly three,021 workers whereas Yahoo employs 7,600.

Google was created in January 1996 whereas Yahoo is strictly two years older nevertheless Yahoo went public (IPO) on April 12, 1996 – Google’s IPO wasn’t till August 19,2004.


Yahoo was based in January 1994 by David Filo and Jerry Yang who had been each Ph.D. candidates at Stanford College. Google was based precisely two years in a while the identical campus by one other pair of Stanford Ph.D candidates named Larry Web page and Sergey Brinn. All 4 had been of their early to mid twenties once they based their respective firms. In the present day all 4 are web legends and multi-billionaires.

What Do Their Names Imply?

Yahoo is an acronym for But One other Hierarchical Officious Oracle

Google comes from the mathematical time period “Googol” which is 1 adopted by 100 zeros.

S&P 500

Yahoo was added to the S&P 500 on December eight, 1999. Google is at present not an S&P 500 firm. To be added to the S&P 500 an organization should have a market cap of not less than $four billion, be liquid and have a 50% float – all standards that Google at present has. Normally the S&P 500 likes to have 4 public quarters of earnings earlier than an organization is added. Google is a behemoth and can quickly be added to the index. As soon as added fund managers (who cowl the S&P 500) shall be required to purchase shares of Google which may doubtlessly lead to a inventory improve att webmail.

Yahoo’s 5 Inventory Splits

Yahoo has had 5 inventory splits going public. Its first inventory cut up got here nearly 17 months after its preliminary public providing (IPO.) Google has but to separate its inventory regardless that it is approaching $300 however Google has solely been public 11 months. Google shall be a public firm for 17 months across the finish of 2005.


In line with monetary outcomes roughly 50% of Google revenues come from advertisements (Adwords) on Google’s US web sites, roughly 33% comes from advertisements (Adwords) on Google’s worldwide web sites and 15% come from community associate revenues who carry Google Advertisements (Adsense) on their web sites. In sum roughly 98% of revenues come from Google advertisements both on Google or a associate website and both within the US or worldwide.

Google AdWords ( permits web site house owners the chance to put sponsored advertisements and hyperlinks on the suitable hand column of their search pages. In line with Google and Media Metrix the Google Community through AdWords reaches 80% of all web customers.

Yahoo’s revenues additionally weigh closely on related advertisements and sponsored hyperlinks on its community carried out by Yahoo Search Advertising, previously Overture which it acquired in October 2003 for $1.63 billion. Roughly 87% of Yahoo’s revenues come from market service revenues. Roughly 12% are from charges.

Search Engine Visitors

Yahoo leads the world in total web visitors. That is due largely to Yahoo mail which pulls roughly 40% of its 345 million month-to-month guests.

Nonetheless the place Yahoo is the king of visitors Google is the king of search referrals. In line with WebSideStory ( Google’s share of all US searches hit 52% in June 2005 up from 45% in June 2004, 38% in June 2003, 32% in June 2002 and simply 12% in June 2001.

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